Anita Dunn: BO Comm Director on Mao and Medial Control

Anita Dunn is BO's Communications Director.

Below are just two quotes and video provided as proof and for context.

Anita Dunn's quote on Mao:
"The third lesson and tip actually comes from two of my favorite political philosophers - Mao Tse Tung and Mother Teresa, not often coupled with each other but the two people that I turn to most to basically deliver a simple point, which is you're going to make choices."

The video:
http://www.youtube.com/watch?v=Fi1zg2NOCn8


Anita Dunn's quote on controlling the media:
"Very rarely did we communicate through the press anything that we didn't absolutely control." "One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters." "We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it." "Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying."

The video:
http://www.youtube.com/watch?v=mLpmqO4xoHI